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SEO: What You Need to Know: What is Search Engine Optimization and how does it affect your business growth?

The digital marketing industry is booming and it's no longer just business to business. There are a lot of small businesses that are getting into the digital world and it's a number that is on the rise. The digital world is a great place to start a business, especially in Nigeria. The internet is one of the fastest growing industries in Nigeria and this blog is all about the growth and importance of digital marketing to small businesses.
SEO is a powerful way to market your business online. It has been helping businesses grow since the inception of the Internet. If you want to learn more about Search Engine Optimization, and some of the ways it can help your business, read this blog. Learn more here!

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Over the internet, SEO has become a buzzword today. Except for the digital marketing faithful, many people cannot make sense of the abbreviation. According to data hosted by SEMRUSH, some of the latest searches on Google situate around “what is SEO”, “what does SEO stand for”, “what is SEO marketing”, “what does SEO mean” which generated about 24.8K volumes of search.

What is SEO?

A reader will be curious to know what does SEO stands for. SEO is a short form of Search Engine Optimization. SEO can be defined as a way of increasing your website content’s visibility for important search engine searches.

This generates organic traffic on your site and accordingly attract potential and existing customers to your products or services. To achieve this, your business needs SEO to increase its business profile virtually.

Search Engine Optimization is also a technique of improving the virtual sense of awareness of your products or service in a nonpaid method via search engine results.

For Nigeria alone, there have been over 4.4 volumes of search on “What SEO.” This shows a strong indication of how relevant the concept is to the digital marketing world in building a reliable and consistent brand. The bulk analysis of SEO within the Nigerian context indicated that the Keywork Difficulty at 74% (It means for a new website to get ranked first on Google, the probability of the difficulty is 74%) and the Cost Per Click is $0.54, which is the average price in USD for the word “SEO” to be paid by the advertisers for a user’s per click. And do you know, Orient Digital Solution can do that at a cheaper price? No. Now, you know!

Having reliably consistent content is a different thing. Also, having SEO-metric-based content is a different aspect entirely. This is why you would need one of our SEO gurus to work on your brand/product to make your business digitally visible.

How Will It Grow Small Businesses?

There is a difference between an active and inactive website. This, however, boils down to the SEO elements integration in the content that represents your brand or product. Okay, let us assume you have a website that wears the language representation of your business, your business will remain digitally absent without employing SEO as a tool to position your business digitally. This is because you can’t afford to be waiting for people to locate your website on the internet, which is nearly impossible. To make it digitally visible, you need SEO. And as promising as SEO, it will help rank your business across the search engine.

To make your business website outstanding, you need to use the right keywords and phrase description of the product or services your render. Competition is unavoidable, therefore, there is a need for a consistent optimization of the content that represents your product/service. And this is where SEO chips in. SEO when defining, as a technique to grow a business, isn’t a cakewalk. It requires professionalism, consistent optimization, and quality delivery. If fully employed, SEO will serve as one of the most efficient techniques to drive traffic to your brand/product/services.

At Orient Digital Solution, we have a team of SEO experts that can reliably and consistently optimize your website contents and develop an SEO-metric-based technique to grow your business and give you a befitting stand in the digital marketing world.


Haruna Inuwa is a Content Marketing Manager at Orient Digital Solution. He is objective is to develop SEO-metric-based contents that will reduce marketing costs, more audience retention, generate website traffic, and improve revenue.

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