Looking forward to having some delicious cakes from your favorite bakery (now closed)? What if it sells online?
As the COVID-19 pandemic swept across the globe, small and large businesses worldwide were primarily affected and faced a considerable loss. As soon as things start coming back on track, each business will hunt for its place and try to enter the market hard, seizing every opportunity to regain its market value. Therefore, it is essential that your business stays on track during this critical time, maintains continuity, and moves forward freely in the world.
And you can do that by embracing “The New Normal” — The Online World.
While several organizations have been forced to work remotely and are still struggling to learn how to work from home effectively, some have recently become famous, making full use of the online platform to sell online. Many Consumer Packed Goods (CPG) and pharmaceutical companies have moved online with their businesses. So have small-scale companies and entrepreneurs like small boutiques, dance studios, and restaurants, thus giving services to a wide range of customers online.
As each company’s needs and requirements are different, their use of the online platform for their business is also different. Here are some tips for navigating a new way to work in these pandemic times.
Take your Business Online, if you haven’t already
If you’ve been thinking about bringing your business online, now is the time to do it. Being trapped in their homes, people tend to spend more time scrolling online on their smartphones, shopping, or buying regular grocery stuff, rather than just watching television. So, you can get started by building an online store and start selling online. You can also market your online store on popular social media platforms.
According to a study conducted by the NRF, there are some excellent reasons to take your business online:
● 9 out of 10 customers have changed their habits of shopping offline to online.
● More than 50% of customers have ordered more products online than they would have bought offline or in-store.
● About 6 out of 10 customers say that they fear infection if they go to the offline store.
While some of these are temporary, other changes might be permanent. As society moves beyond the path of survival, the momentum of digital discovery is likely to move forward and remain permanent, which is the primary reason to sell online and go for building your Online Store.
Pay attention to the branding
One of the first considerations you will need when you are building your business online is branding. Firstly, go for making your brand logo. Fortunately, for businesses on a budget, you don’t have to spend lots of money working with an agency to create a beautiful logo. There are many great options available for logo makers online. Considering the message of your product is important and how you want to be seen by your target audience when you sell online, your online store should incorporate the spirit of your company, bring value to your customers and bring the values, mission, and vision to your team/staff.
Invest in digital advertising
When you take your business online, spreading the word to a broader audience will not happen without investing in digital advertising. First, you will need details on where your audience is online to identify yourself effectively. With tools like Google Trends, Ahrefs, Semrush, and Facebook Audience Insights, you can improve your complete understanding of the online activities of your target audience. This will allow you to create the right digital marketing strategy that constantly increases the size of your audience and helps generate sales. Greater flexibility is required to keep pace with market developments, so make sure you stay up to date with your customers’ latest trends and changing popularity.
Hold on to your customers
Here, strong communication is the key. Occasional visual meetings and regular calls are beneficial in reaching out to your customers, understanding their concerns and issues, and reassuring them that you are very much there for them. You need to let your customers know if you are expanding your business online or reduce work hours, or even meant to close your online store. Provide your services and solutions remotely and let them know of the steps you are taking to reduce risk and keep your daily operations seamless.
Make full use of social media. Present live broadcasts, product presentations, conduct forums, and invite questions just the way you can. Webinars and events are also a good idea; they prove the expertise of your domain and strengthen your customers’ confidence in your skills.
Upgrade and improve
During zero mobility and limited external movement, people use set hours to improve their skills, and this is the best opportunity to upskill yourselves and scale up your business online.
You can also conduct in-house training and professional sessions to empower people to advance to the latest technology or those which are in high demand at this critical time, or you can upgrade your online business by improving the way it interacts with the customers or bring in the new products or services to sell online according to the trends. In this way (although demand in specific fields remains stagnant), your organization/company can be better equipped with new market trends and will be more prevalent in other areas. Who knows, in a few months, you may be able to offer a superior experience to your customers!
Be there. Make a Noise!
Last but not least, make yourself heard and seen online at the right places. Media usage is now very high, and new advertising methods and creating meaningful, value-added content will help significantly over time. Create new content and update SEO strategies regularly to rank higher in search engines. As previously shared, live your offerings and solutions through popular community platforms and create webinars/events to showcase your business online. You can also use domain-specific queries and online competitions to keep your audience involved and ensure high product memory.
Also published on Medium.com